ATTRACT VS. PUSH
Let’s develop a unique and consistent content strategy to sell more and better
B2B companies are people as we are.
We search and we scan the web before we make up our minds.
When a B2B company is contacted by a prospect, the customer is already more than halfway through the buying process. It is time for confidence.
B2B marketing is no longer limited simply to communicating the features of a product or promotion. It is no longer a bet on a more or less good claim. Inbound Marketing strategies are about building trust, attracting, guiding and solving the customer’s needs. We empathise by demonstrating that we know what we are talking about, whether with an infographic, an illustrative video or the testimony of our engaged employees.
Content marketing costs 62% less than traditional marketing and generates 3 times more leads.
Leads that have been nurtured with content make 47% more purchases.
Content marketing is the best tool
At kontentü we develop valuable content and we tell stories to be memorable and widely shared. We help you reach new customers, retain them and build strong links within your own organisation.
Differentiation.
Do what everyone else is doing is doing nothing.
There are more than 2 billion websites. Only a tiny fraction, some 400 million – 15-20% – are active). Every 24 hours about 4 million new blogs are published.
The differentiating element of your content plan is key; providing value to who needs it at the right time.
Tell WHY you do what you do.
Not just WHAT.
At kontentü we create narratives for B2B companies like yours. We tell your why, your experience from a human and honest point of view. We evoke emotions. Emotions are the best way to make your story memorable and widely shared.
We analyse.
What are the needs of your ideal customer?
Empathy map.
What content shall we tell?
Why? When? How?
We create the content, the strategy.
Formats. Channels.
Calendar.
We distribute.
We promote.
And we listen.
We measure.
We measure again.
We adjust.
Do you need a content strategy?
We will love to design your content marketing strategy with you. We want to help you to be more present and to transmit your proposal in a better way.