We like to see what other people do
We are visual
Your customers don’t want to read.
They want to see you. To see your product, your company and your people.
To know what you are like and what you can do to help them.
The importance of Online Video (and not only)
Video improves conversion rates. Including a video on your landing page can boost your conversion rate by up to 80% (WordStream).
Videos encourage engagement (users come back for more content). Video is more likely to get viral than any other type of content.
By 2022, online video will represent more than 82% of all internet traffic (15 times more than in 2017)*.
video should be at the centre of all your external and internal marketing and communication strategies.Ddo not forget, our first customers are our own employees.
Video improves your positioning
Search engines (THE search engine) privilege pages with video content because they know that video content provides a greater amount of information in a shorter amount of time.
Videos Build Trust
We want to know more, to see people, their faces. Our B2B customers would like to see our facilities, our staff. 52% of users believe that watching a video makes them feel more confident about their purchasing decisions.
Aumentan la permanencia en tu web
The average user spends 88% more time on a site with videos. More time to convince.
They last and are a good investment
A video can stay current much longer than any post; for up to 4 years. It is estimated that a text post on Facebook has an average duration of 3 hours and 7 minutes.
Open rate
Emails with the word “video” in the subject line have a higher open rate.
Videos generate memories
People are a fish and we only remember 10% of what we read, but we retain 95% of a message when we watch it on video (Insivia)
%
Video is a timeless tool and at kontent.ü we develop the right format for your objectives.
Testimonials
Your customers, your staff, your employees can show up and talk about their individual experience of the brand and its context. We will enhance brand trust. We will reinforce strong brand values. We will attract new customers as well as increasing relevance.
Demo (descriptive)
We make the most difficult things easy. Many industrial processes, even a new process for in-house use, or the description of a new development for the board. A video can save us a lot of difficult slides and can dynamically show the advantages of the new process. It is much more comprehensible if it is clearly presented in a short video.
Product
Video can tell the story of your product and how it works. A potential customer can see the features of a product in action in a descriptive and convincent video.
Tutorials channel
The most difficult topics can be presented in a timeless way and in a brand environment. Expert brand positioning in different areas can be leveraged with a tutorial channel that provides valuable content to your customers: we will increase the engagement demonstrating expertise.
And yes, corporate videos
We can also design and produce your “corporate” video.
We are good at it. It’s guaranteed to be special. We are kontent.ü. It will be the video you need and not the one you want. We promise not to voice your company’s facilities benefits or its square metres of floor space.
Animated GIF
It is actually not a video but based on a moving image. They are light, they do not cost, but they will brighten up any conversation and they are very memorable.
Motion Graphics
Small text animations or images with multiple applications in your social media strategies or also for internal presentations such as a board of directors or an executive meeting. Often in one minute we can clearly explain something and encourage the whole team.
In SEO we trust
At kontent.ü we take in charge of positioning the content that will help you to be visible in search engines through a content strategy focused on getting you more awareness. We can create your video channel on YouTube, Vimeo or Linkedin with relevant content.
The video can be included in any emailing with new tools and improve the open rate as well as tracking who opens it, when and how. We will measure the results to see how they are performing and how they help your funnel and identify which ones need a further pushing.
Do you need a video marketing strategy?
We will love to design your Video strategy with you. We want to help you to be more visible and to transmit your proposal in a better way.